Cataracts rob you of your vision and your independence. But cataract surgery sounds scary. For Alcon, we repositioned the simple procedure (the world’s most frequently performed surgery) as an opportunity to get your life back – your own personal Independence Day.
I created the brand, the tagline and the FreedomFromCataracts.com URL. Won “Best Integrated Campaign” in the Medical division at the 2014 Web Marketing Association awards. (Writer)